B2B Market Segmentation for High Growth

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1. Market segmentation, at its core, focuses a company’s sales and marketing efforts. Simply put, it is a statement of decision to pursue a singular important objective and forego other less fundamental pursuits. “Once a company identifies “XYZ” as its optimal market segment, that company commits to marketing and selling to that specific market, and only that market.” That being said, if a customer from a market other than XYZ comes to the company and indicates that they want to buy its products and services, the company will, of course, sell them what they desire.

   In Beachhead market selection

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