Compliance
The legal limits on outreach: GDPR and ePrivacy in the EU, CAN-SPAM and CASL, do-not-call rules, opt-out handling and data retention.
39 articles
- CAN-SPAM and CASL7 articles
The US and Canadian rules for commercial email and what each requires of a cold sender.
- Data retention8 articles
How long prospect data may be kept, and how to document the basis for holding it.
- Do-not-call rules8 articles
National do-not-call registries and telemarketing rules, and how they apply to B2B cold calling.
- GDPR and ePrivacy9 articles
Legitimate interest, consent and the ePrivacy rules as they apply to B2B cold email and calls in the EU.
- Opt-out handling7 articles
Honoring unsubscribe and opt-out requests across channels, and keeping the suppression list current.