Cadences
The plan a rep runs across channels: how touches are ordered and spaced, how many there are, when a cadence stops, branches or re-enters, and the touches beyond email, phone and social such as events, direct mail and video.
40 articles
- Cadence design6 articles
Ordering email, calls and social touches into one sequence, and matching the design to the segment.
- Direct mail8 articles
Physical mail and gifts as a touch: when they work, what they cost and how to follow them up.
- Events and field touches6 articles
Conferences, meetups and field visits as touches in a cadence, before and after the event.
- Stopping, branching and re-entry7 articles
Rules for ending a cadence, branching on a reply or a signal, and when a contact may enter again.
- Touch count and spacing6 articles
How many touches a cadence needs, how far apart they sit and how long the whole thing runs.
- Video and voice notes7 articles
Recorded video and voice messages as touches, and how to keep them short and relevant.