Why Social Proof Works When It Comes To Sending Cold Emails

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1. In our first experiment with social proof we tested whether prominently mentioning well-known customers in the email led to more interest from prospects that were cold emailed. In the baseline, a list of “famous customers of our product” was buried at the bottom of the email. “Prominently mentioning a famous customer in the email tripled the number of people who replied to the email and said “yes, I’m interested in this.”” Press enter or click to view image in full size

   In Customer logos and name-dropping

2. 3) A person you know in common in the email. “According to our research, each of these social proof tactics increases conversion rates on cold emails. The size of that increase differed substantially across experiments, from 111% to 468%.” What is Social Proof?

   In Proof and social proof