Startup tips for friends and family funding round

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1. Crafting your pitch for friends and family “There are some ways to craft a pitch tailored to friends and family. A close relative might appreciate hearing about your idea face-to-face, whereas a former colleague that you’ve kept in touch with over the years might accept an email with an offer to discuss your idea in person.” Danny Harris, a founder who launched mobile app GMDY, emailed about 40 people. Most were close friends; some were family and colleagues. And all had some familiarity with his idea for a sportswear shopping app. “There was no secret with the group that I was reaching out to,” Harris says. While Harris was able to raise the money he needed, he says he could have benefited from more personal outreach. “It’s easy to ignore emails,” he says.

   In Founder network outreach

2. For a savvier investor or business operator, consider sharing a more detailed game plan. “If your friends and family audience is business-savvy, present your idea as you would with any other investor.” Be clear about the funding risk

   In Founder network outreach