Article
How to Differentiate Your Product
departmentofproduct.com
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Creativity is the process of combining 2 seemingly unrelated concepts or ideas together. Differentiating your product can often work by taking unrelated concepts and applying them laterally to your industry or product. “You might find that SAAS analytics products have APIs which allow reporting tools to extract data and that in your sector ecommerce fulfillment centers might benefit from something similar.” The process of lateral application is about forcing connections between completely unrelated concepts and is difficult to do at first but gets easier with a little practice.