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The Ultimate Guide to Email Preview Text - Litmus
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Prioritize the subject line. Since AI-generated summaries may alter preview text display, focus on crafting subject lines that get your main message across—even if preview text is truncated. Ensure your subject line instantly communicates the most compelling part of your email’s offering, whether that’s urgency, a special offer, or a hook to drive subscribers to open your email to learn more. “Ensure your sender name is recognizable.” Avoid all-image emails. AI may not interpret ALT text in images effectively—and won’t analyze the text in your images, either—so use live text for more optimized summaries and web safe fonts for improved readability and accessibility.