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The 6-Step Cold Calling Framework (How to ...
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In this part of the call you’ll need to explain to the prospect why you are contacting them. “Prospects today are receiving more calls than ever before, so make sure your reason for doing so is relevant.” There’s nothing worse than doing cold outreach where what you’re offering is not relevant to the prospect you are trying to engage. You should be able to easily identify why your product/service is relatable and useful to the prospect.