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What is Partner Margin?
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Partner margin is the profit a partner keeps when they resell a product or service from a vendor. It’s the gap between what the partner pays and what they charge the customer. “It helps offset the cost of finding customers, closing deals, offering support, and managing renewals.” Vendors usually offer partners different buying discounts or pricing programs to help them generate a profit. The exact structure depends on the type of partner program, product line, and deal size.
Offer Deal Protection “Registering a deal should lead to real protection.” Align Incentives with Long-Range Targets
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