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What is Partner Margin?
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What is Partner Margin? “It’s the gap between what the partner pays and what they charge the customer.” This profit covers more than the transaction alone. It helps offset the cost of finding customers, closing deals, offering support, and managing renewals. The wider the gap, the more room a partner has to run a healthy business. It also gives them a reason to focus on selling that vendor’s solution instead of another company’s.
Partner margin is the profit a partner keeps when they resell a product or service from a vendor. It’s the gap between what the partner pays and what they charge the customer. “It helps offset the cost of finding customers, closing deals, offering support, and managing renewals.” Vendors usually offer partners different buying discounts or pricing programs to help them generate a profit. The exact structure depends on the type of partner program, product line, and deal size.
Partner margin is the profit a partner keeps when they resell a product or service from a vendor. It’s the gap between what the partner pays and what they charge the customer. “The wider the gap, the more room a partner has to run a healthy business.” Vendors usually offer partners different buying discounts or pricing programs to help them generate a profit. The exact structure depends on the type of partner program, product line, and deal size.