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How SDRs and AEs Should Build Successful Working ...

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  1. What can SDRs do to improve their relationship with their AE? Julian suggests being the one to take initiative and ask for collaboration. One way to ensure a more collaborative process is for SDRs to bring their AE a target account list. Once a week, deliver a list of 10 accounts with personas, contact information, and messaging ideas to the AE, and explain why you’re interested in those accounts. Take this one step further and set an hour-long meeting to collaborate on outreach emails for those accounts.

    In SDR and AE operating model

  2. What can SDRs do to improve their relationship with their AE? SDRs should ask for feedback on prospecting emails, set up regular one-on-one meetings with their AE, and always be on the lookout for ways to improve. One way to ensure a more collaborative process is for SDRs to bring their AE a target account list. Once a week, deliver a list of 10 accounts with personas, contact information, and messaging ideas to the AE, and explain why you’re interested in those accounts. Take this one step further and set an hour-long meeting to collaborate on outreach emails for those accounts.

    In SDR and AE operating model

  3. For Sales Development Reps looking to improve their relationship with their AE, Julian suggests being the one to take initiative and ask for collaboration. “For an SDR, it’s really about reaching out to the AE and taking a genuine interest in the accounts that you have,” Julian says. SDRs should ask for feedback on prospecting emails, set up regular one-on-one meetings with their AE, and always be on the lookout for ways to improve. One way to ensure a more collaborative process is for SDRs to bring their AE a target account list. How can AEs improve their relationship with Sales Development Reps?

    In SDR and AE operating model