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Founder-led sales: Why startup founders must sell
waveup.com
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A simple but obvious truth is that not every customer is the right fit for your product. Thus, you must find yours. Search for those who have the biggest pain point that your product solves and then narrow down the focus to the industry, company size, geography, and budget. This approach will help you create your ICP (ideal customer profile). “try to follow the beachhead approach—study a single market segment before scaling further.” If the results aren’t as you expected, use feedback to refine your ICP.