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Podcast episode

The Xmas Special (click for gifts)

30 Minutes to President's Club21 Dec 202127 min

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  1. We've got another cold call opener, which is my personal favorite, called the permission-based opener. When you cold call somebody out of the blue, their mind immediately wants to know a couple things. Who is this person? Where are they calling from? Do I know this organization? Why are they calling me? What's this about? And how long is this thing going to take, because I've got some presents that I need to wrap. Well, I address all of those things up front with my permission-based opener. So if I'm cold calling Armand, what's going to come out of my mouth when he picks up the phone and says hello is, Armand, this is Chris Kringle with Chris's Present Wrapping Factory. I know you didn't expect me to call you this afternoon. Do you mind if I take one minute to tell you why I'm calling, and then you can tell me whether or not it makes sense for us to speak. There's a couple of things I'm doing in there.

    In Permission-based cold call openers