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How To Define Your Ideal Customer Profile For A Target ...
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If you're selling B2B software, there are two major categories you need to consider when defining your ICP: “Firmographics: information about the structure of the company, like geography, employee count, industry, revenue, business model, and anything else that will help to understand the business.” Tech stack: the technology tools that the company uses to power their business, like customer relationship management (CRM), content management system (CMS), enterprise resource planning (ERP), and any other software they're using to run the business.