Article
4 Best Cold Call Opening Lines with Script Examples + ...
The Sales Blog
Quoted on this wiki
Every place a page here uses this source, in the order the words come in it.
“When you get a cold prospect on the phone, you need to work fast to demonstrate that talking to you is going to be worth their time.” “Did I catch you at a bad time?”Like the last approach, this opener leaves doubt in your prospect’s mind as to whether or not you’re worth their time. Planting the idea that this is a bad time in their mind also sets the call up for a negative tone. “Cute” or funny openersRather than trying to be a comedian, you want to sound like an authority and an expert. If you want to be a trusted advisor, act like one. With those in mind, let’s look at four best cold call opening lines that will help you book more meetings and win more deals. 1. The Referral Opening The first option for a cold call opening line that works is to open with a referral. This is, of course, only an option in the instance where you’ve received a recommendation to reach out to this prospect from an existing client. Let’s take a look at a sample script using this approach: “Good Morning [PROSPECT], My name is Anthony Iannarino calling from The Sales Blog. I’m reaching out because while working with [REFERRAL] at [REFERRAL COMPANY] I learned that you may like some assistance with [PAIN POINT]. Is this a good time to discuss how the solution that worked for [REFERRAL] might work for your business?” Why does this approach work? First off, establishing a common contact helps to set you up as a friend-of-a-friend rather than a stranger, which gives your relationship with your prospect more solid footing. Additionally, starting off by quoting a success story tied to a contact your prospect knows gives you credibility right off the bat. What’s stronger than opening by providing tangible proof that your solution has already worked for a company just like theirs? 2. The Immediate Value Opening If you’ve been in the sales industry long, you are familiar with value-based selling. In this sales approach, you focus on helping your prospect learn something new about themselves and their challenges.
“When you get a cold prospect on the phone, you need to work fast to demonstrate that talking to you is going to be worth their time.” “Did I catch you at a bad time?”Like the last approach, this opener leaves doubt in your prospect’s mind as to whether or not you’re worth their time. Planting the idea that this is a bad time in their mind also sets the call up for a negative tone. “Cute” or funny openersRather than trying to be a comedian, you want to sound like an authority and an expert. If you want to be a trusted advisor, act like one. With those in mind, let’s look at four best cold call opening lines that will help you book more meetings and win more deals. 1. The Referral Opening The first option for a cold call opening line that works is to open with a referral. This is, of course, only an option in the instance where you’ve received a recommendation to reach out to this prospect from an existing client. Let’s take a look at a sample script using this approach: “Good Morning [PROSPECT], My name is Anthony Iannarino calling from The Sales Blog. I’m reaching out because while working with [REFERRAL] at [REFERRAL COMPANY] I learned that you may like some assistance with [PAIN POINT]. Is this a good time to discuss how the solution that worked for [REFERRAL] might work for your business?” Why does this approach work? First off, establishing a common contact helps to set you up as a friend-of-a-friend rather than a stranger, which gives your relationship with your prospect more solid footing. Additionally, starting off by quoting a success story tied to a contact your prospect knows gives you credibility right off the bat. What’s stronger than opening by providing tangible proof that your solution has already worked for a company just like theirs? 2. The Immediate Value Opening If you’ve been in the sales industry long, you are familiar with value-based selling. In this sales approach, you focus on helping your prospect learn something new about themselves and their challenges.