Article
Pardot Data Hygiene: How to Keep your Database Clean
parquet.dev
Quoted on this wiki
Every place a page here uses this source, in the order the words come in it.
Re-engaging healthy prospects and cutting out cold ones “The second group can be nudged into either action or a hard pass.” What this means is putting out a “feeler” so to speak, to nudge prospects back into the warmth of engagement. You can send a one-time list email, as a permission pass for prospects to re-opt in to your emails, or you can put those prospects you deem to be not entirely closed off into a unique re-engagement Engagement Studio program. Once you’ve analyzed the results, you’ll be able to separate out the prospects that have gone–and stayed–cold. Archive these prospects to the recycling bin.