Managing Unmailable and Never Active Prospects in Pardot

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1. Create a dynamic list of never active prospects. You can do this by creating a list where “prospect last activity was X days ago.” Then, you could create an Engagement Studio Program with a series of nurture emails where the goal is for them to click on a link in the email. You can also take this a step further by creating a landing page and adding a small form on the page. Then, send the link to the landing page in an email with some verbiage about wanting to get to know them better or obtain more information about them. The goal is for them to click on the link, go to the landing page, and fill out the form. “Once you send a few emails to your never active prospects and they still don’t take any action to become active, create a new list for these prospects.” By regularly reviewing and managing unmailable and never active prospects, you can not only improve your database’s overall health but also optimize your marketing efforts. Implementing best practices and recommendations will help keep your prospects engaged, reduce the clutter in your system, and ultimately lead to more meaningful interactions.

   In Behavioral segmentation