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How to Track Lead Statuses In Your Sales Pipeline
ascendbusinessgrowth.com
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“You can say they're active if they have any activity in the CRM, say within 30 days, 60 days, three months, or whatever timeframe you want. As long as there's activity in that timeframe, they're active. As soon as that timeframe goes past, they're inactive.” Leadership can say, "What? Why is this opportunity inactive? Like, what the heck? We need to make sure we stay on these, so we sell these deals." That is how you can use lead services to ensure you stay focused on the right conversations and no balls get dropped when you're prospecting. Have a great day.