Creating an SDR Compensation Plan for Your B2B Sales Team

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1. The reason is because SDRs are easily able to superficially reach a sales activity target by employing a spray-and-pray method of outreach. They’re able to play catch-up whenever they want by pumping out templated emails without spending time researching the prospect or personalizing the outreach in any sort of significant way. “By using meetings booked/completed instead of strictly sales activity as a target, you’re able to strike a better balance between the number of sales activities going out and the effort and personalization that goes behind them.” Pipeline generated

   In Outbound meeting targets