How to Get More Opens with Email Preview Text

Quoted on this wiki

Every place a page here uses this source, in the order the words come in it.

1. Take a look at your email inbox, and you’ll see who the email is from and the subject of the email. For example, I have an email in my inbox that is from “Davey Tree Expert Company” and the subject of the email is “Give your trees a boost this winter”. But if you look carefully there is more information that your email client displays. This extra information is called email preview text and in the case of this particular example, the preview text is “To view this email’s webpage, go here” … not so good. “They will pull in the first text that they find in an email and display it in your inbox.” Good, Bad, and Ugly Email Preview Text

   In Email preview text