Customer Discovery: How to Find What Customers Actually ...

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Every place a page here uses this source, in the order the words come in it.

1. Testing willingness to pay: Will customers exchange money for a solution? “Customer discovery happens before you build anything significant. It's about de-risking your investment of time and money.” Customer Research vs User Research

   In Founder-led discovery calls

2. Before building a new product: Validate demand before writing code “Before entering a new market: Understand if your solution transfers” When growth stalls: Discover if market needs have shifted

   In Market-entry validation

3. Customer discovery involves three key activities: “Identifying your customer segment: Who exactly has this problem?” Validating the problem: Is the problem painful enough to motivate action?

   In Needs-based segmentation