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Four Ways to Improve the Lead-to-Sales Handoff
marketingprofs.com
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As a marketer, you create an effective demand generation campaign that piques the interest of your prospects and entices them to respond. Those responses are sent directly to your trained telequalification team members, who determine which companies have a real need to purchase your solution. “Then, those qualified "sales-ready" leads are delivered to Sales, each one containing details of the company's pending evaluation and purchase plans with important information to assist with sales follow-up.” You've done your job. Now, it's time to watch the magic happen. Sales will convert your highly qualified leads into opportunities and, eventually, new business. Your marketing return on investment (ROI) will be outstanding.