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The Secret to Getting Attention: Your ICP - Chris Ritson

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Every place a page here uses this source, in the order the words come in it.

  1. What Is an Ideal Customer Profile (ICP)? “In a B2B world, an Ideal Customer Profile (ICP) is a description of the perfect company and individuals you want to target.” It’s not just a list of accounts in the ‘‘right industry’’ or a few people who have the same job title.

    In Product and ICP training

  2. Standing out is one of the most painful challenges SDRs face on a day to day basis. “Today I want to show you how to make your messaging stand out - by serving a specific audience with a specific problem.” We’re going to craft your ideal customer profile, or “ICP”. We’re going to create that tiny weeny bit of space you need to get more attention, stand out and win.

    In Product and ICP training