Podcast episode
Cold Email Masterclass: Everything You Need To Book Meetings in 2026
30 Minutes to President's Club5 May 202626 min
Description
Your AI Email Guide: https://www.30mpc.com/course/cold-email-course Jason Bay gives a cold email masterclass on what actually gets replies in a market where most reps are ignored. Stop pitching your product and start with a specific company problem that creates urgency and shows you did your homework. Use relevant social proof and short, skimmable emails to build trust fast and make it easy to respond Write subject lines that look internal and use simple yes or no or offer-based CTAs instead of asking for time. Run multi-touch, multi-channel sequences with smart follow-ups instead of relying on one email. If you’re sending cold emails today, this is the playbook to fix what’s not working. These Courses Will Get You to President’s Club: 🏋 30MPC Training: 30mpc.com/training ☎️ Cold Call Course: https://bit.ly/4jqQ4w2 📧 Cold Email Course: http://bit.ly/44K6jy3 🔮 Discovery Course: https://bit.ly/4cQYaM8 💰 Exec Selling Course: https://bit.ly/4lCtJh7 👥 Leadership Course: https://bit.ly/4o8KtMT 🛠️ Free Toolkits: http://bit.ly/4nZwvO5 Get More Tactics: Join our weekly newsletter – https://hubs.li/Q02NJQ8p0 Things you can steal and use today – https://linktr.ee/30mpc_youtube
Show moreShow less
Listen
Loading the recording
This recording could not be loaded.Open the audio file
Quoted on this wiki
Every place a page here uses this source, in the order the words come in it.
parts to a great email. So the first part's the subject line. We're going to cover that in the next section, but what's really important is that we do not talk about our product. We don't do any type of pitching. The number one goal of the subject line is to drive an open. The second part of the email is relevance. So the very first line of the email needs to open with something “about the buyer that shows that you're reaching out on purpose.” the problem. The problem answers this question, why change? It's the thing that will compel the buyer to take action. The next part of the email is the value and social proof. The data from Gong shows that you will increase the reply rate by more than 40% if we share a relevant company that's
so that I could open it up on a mobile phone without scrolling. So typically that means four to five sentences in under 100 words. Paragraph structure, I want one max, two short sentences per paragraph. It needs to be really easy to skim, “lots of white space,” and very low effort to read and respond to. Now that you got a complete email framework, let's go to part two, subject lines, because it's impossible to get a reply to an email that never gets opened. Okay, so top reps are able to drive more than twice the opens as average reps. So there's a couple things here. Length, so the first part is we wanna keep it short.
Current solutions and problems. So if there's a really sticky problem that you help with, like you could drop that into the subject line. And then aspirations. If there's anything that they hope to achieve that's really easy to drop, that would be recognizable, we can do that as well. We wanna resist talking about our solution. And last but not least, “capitalization matters.” What we've noticed is that all lowercase subject lines tend to have the highest open rates, followed by sentence, case, capitalization. So capitalizing the first letter of the first word. What does not work as well as capitalizing the first letter of every word in the subject line. Because again, that is not how buyers
And then aspirations. If there's anything that they hope to achieve that's really easy to drop, that would be recognizable, we can do that as well. We wanna resist talking about our solution. And last but not least, before we go into the frameworks, capitalization matters. What we've noticed is that all lowercase subject lines “tend to have the highest open rates,” followed by sentence, case, capitalization. So capitalizing the first letter of the first word. What does not work as well as capitalizing the first letter of every word in the subject line. Because again, that is not how buyers will typically write emails to people that they know. All right, so let me give you seven subject line formulas