Podcast episode
Fixing the WORST Cold Call Pitches Known to Man
30 Minutes to President's Club10 Feb 202620 min
Description
Nick Cegelski breaks down why most cold call pitches fail—and how to fix them. Nick explains why generic value propositions packed with buzzwords like optimize, streamline, and AI-powered sound nice but mean nothing to buyers. Instead, he introduces the problem proposition framework: leading with a vivid, emotionally charged problem your buyer actually feels, then briefly showing how you solve it. Through real-world pitch rewrites (including Ramp and Laurel), Nick shows how to ditch marketing jargon, speak in “dumb human language,” and build cold call openings that spark curiosity instead of instant objections. These Courses Will Get You to President’s Club: 🏋 30MPC Training: 30mpc.com/training 👥 Leadership Course: https://bit.ly/4o8KtMT 📧 Cold Email Course: http://bit.ly/44K6jy3 ☎️ Cold Call Course: https://bit.ly/4jqQ4w2 🔮 Discovery Course: https://bit.ly/4cQYaM8 🛠️ Free Toolkits: http://bit.ly/4nZwvO5 Get More Tactics: Problem proposition resources: 1. https://tactics.30mpc.com/openers 2. https://www.30mpc.com/newsletter/how-to-build-the-perfect-cold-call-pitch Join our weekly newsletter – https://hubs.li/Q02NJQ8p0 Things you can steal and use today – https://linktr.ee/30mpc_youtube
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law firm who is sick of tracking his or her time, I might say, and so Laurel tracks all of your calls, emails, and legal research, and actually drafts a timesheet for you so that you're not stuck having to piece together a timesheet yourself at 10 o'clock on a Sunday. That is enough. It's not enough to get them to say, yeah, send me the contract. I'm ready to sign. “But my goal here is to pique their interest and show that we actually can solve that problem.” And then I'm just going to finish that problem proposition. Once I've painted the problem, given them one sentence on how we solve. And I'm just going to say, and look, I know I'm calling you totally out of the blue. I guess I'm wondering if you might be open to learn more when I'm, when I'm not cold calling you out of the blue. All right. So let's get into a couple of real examples here. We're going to start with this company, Laurel, which it looks like they automate timesheets,
I didn't really talk about this earlier, but there are some industries where I think social proof is really, really important when you're reaching out to a prospect. Like law firms, it's rare that you get a law firm that's like, I want to be the first to try this new AI technology. And I don't think it's a bad thing to weave into your one sentence solution. “One, maybe two extremely relevant current customers of yours that you can cite.” If I'm calling Pepsi, I might cite WeWork with Coca-Cola. If I'm calling like a mom and pop soda shop, though, that's got 12 employees, I probably don't want to cite Pepsi because there's too big of a size difference. So I love that Laurel leads with the problem. Legacy timekeeping solutions create a costly disaster, frustrated professionals, missed revenue, and zero insight into where to improve operations.
your product has meaning. And so instead, we talked about hitting your prospect with a problem proposition where you lead with the hairy, meaty, movie scene problem that includes the persona, the company, when the problem happens, the feeling associated with the problem as a way to hit them in the “stomach and then say, but wait, we can help you with just one sentence.” This isn't a full product pitch. It's enough to make them say, yeah, I might want to learn more. And that's what your CTA is at the end of your problem proposition. Would you be open to learning more when I'm not cold calling you out of the blue? So if you liked this video, one, I'd appreciate a subscribe on this channel too. We've got some resources in the description of this video that will help you build out