Podcast episode
Outbound Prospecting Masterclass: Everything You Need to Book Meetings in 2026
30 Minutes to President's Club18 Nov 202540 min
Description
Outbound is broken, not dead. In this masterclass, Jason Bay breaks down the new outbound playbook for 2025–2026 — how top reps are filling pipeline when cold calls, automated sequences, and mass emails stop working. You’ll learn how to prioritize accounts that actually respond, speak your buyer’s language with offers that earn replies, and sequence outreach across phone, email, and social the right way. Key frameworks include the Martini-Glass Pipeline for targeting high-relevance prospects, the Messaging Matrix for crafting irresistible offers, and the KISS Sequencing System that boosts reply rates 20%+. Jason also shares cold call + cold email frameworks that book meetings today — plus how to use AI the right way with his 10-80-10 Rule to double output without sounding robotic. RESOURCES DISCUSSED: The Ultimate Cold Email Data Report Jason Bay’s Cold Email ChatGPT Prompts The Different Types of Offers Jason Bay’s Outbound Sequence Template The 30MPC Outbound Bundle 🏋 30MPC Training: 30mpc.com/training
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And you just transition right into the close, right? And then it's set time, confirm the time, et cetera. One pro tip I would give at this point, you want to confirm the calendar invite while you have the prospect live on the call. The show rates that you should be shooting for are at least seven or eight “out of 10 of the meetings that you set should show.” So one of the simple things, and the reason why this is so important is that when you send a calendar invite through and you haven't had a lot of email communication with that prospect, oftentimes the calendar invite won't hit their calendar until they accept it from their email. So I'm just going to say something like this. Hey, would you mind making sure that that calendar invite went through and just hitting accept real quick?