Podcast episode
The Cold Email Strategy That Actually Books Meetings in 2025 | Jason Bay
30 Minutes to President's Club1 Jul 202535 min
Description
📧 Preview the Cold Email Course: www.30mpc.com/blog/preview-the-cold-email-course This episode will completely reframe how you think about cold outreach. Jason Bay breaks down the three types of irresistible offers that get prospects to say yes, without pitching your product. 🎙 ACTIONABLE TAKEAWAYS: Pitch three types of offers starting with a blind date meeting, followed by one-to-many insights like benchmarks, and finishing with one-to-one custom value like workshops or audits. When using a one-to-many offer, lead with a visual that highlights the problem and ask the prospect how it matches their experience to open the conversation. Deliver a strong audit offer by analyzing the biggest pain point you solve, whether it's outbound performance, website optimization, or compensation benchmarking. When offering a pilot or free product, make sure a decision-maker is involved and they understand the cost of the full solution upfront. JASON’S PATH TO PRESIDENTS CLUB: CEO @ Outbound Squad Sales Influencer | ‘Top 27’ Sales Influencer to Follow @ Salesforce RESOURCES DISCUSSED: Join our weekly newsletter Things you can steal Save $50 on any 30MPC course with code “PODCAST” 30MPC Training: 30mpc.com/training
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Every place a page here uses this source, in the order the words come in it.
according to Rain Group. Rain Group is a sales training company. That's a competitor of mine. I've never run across them in a deal, but like citing these stats and resources and things like that, even if it's a competitor, maybe not a direct competitor, like I wouldn't do that for someone I typically go head to head with, “but it's definitely good for credibility,” especially if they have bigger name recognition than you. But one of the things I would do in ChatGPT, like if you sell a contact center solution, like one of my clients does, have ChatGPT do deep research on what are base level standards and guides around like a first call response,
market. So those are like three or four offers. Figure out what your audit or analysis offer is relative to the problem you solve. And lastly, number four, if you decide to give the one-to-one offer of pilots or free product, you have to have a give get. And the easiest give get is number one, “make sure that someone at power is involved. And then number two, make sure that they're at least” aware of what this thing costs on the backend. Ardenic, how can people help us out? Well, Armand, we were talking about offers all episode. And folks, if you liked this episode, we've got an offer for you, which if you didn't know, Jason Bay is going to be releasing a cold email prospecting course in collaboration with 30 Minutes to President's Club. Our offer to you