Stop Asking for Meetings in Cold Emails: How to Warm Up Buyers with Value | Bite-Sized Tactics

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1. 3:38

   Do you have a sense of how much better the storytelling pain chain converts versus a traditional problem-based outbound sequence? Some of the initial evidence we're seeing is difference. Because don't forget what we're doing is we're not fishing for replies in meetings “in a pain chain. We're looking for, can we get them to do something to get value that indicates” that they're more mature or they're progressing in their buyer's journey. Once they download the first thing, then we move them to aware. Now we know they're aware. Now let's create content that says, I might want to consider this like a buyer's guide or feature parody matrix or whatever. Now they're considering. And then that's when we hit them for the meeting. We might not get a huge

   In Campaign offer design

2. 3:59

   that they're more mature or they're progressing in their buyer's journey. Once they download the first thing, then we move them to aware. Now we know they're aware. Now let's create content that says, I might want to consider this like a buyer's guide or feature parody matrix or whatever. “Now they're considering. And then that's when we hit them for the meeting. We might not get a huge” reply rate or whatever for that early pain chain education. But what we're doing though is we're now moving those people getting signals and moving them into a direct save. So when we're asking for the meeting, we're getting it a lot more frequently than when we're sending it, just blasting out to

   In Campaign offer design