Podcast episode
How to Present HIGHER prices w/o Losing Sales (Belal Batrawy, Death To Fluff)
30 Minutes to President's Club19 Nov 202436 min
Description
ACTIONABLE TAKEAWAYS: Limit Pricing Options to Three: Offering more than three options overwhelms prospects. Present only the most relevant three to simplify decision-making. Leverage Value-Add Incentives: Highlight low-cost-to-you, high-value items (like waived fees or extra features) to steer prospects toward larger packages. Present Pricing with a Range: Start with a floor price and give a range based on factors, allowing flexibility while avoiding sticker shock. Use Strategic Comparisons: Position your premium option near a slightly lower-tier offer to make it an attractive choice, while avoiding comparisons to much cheaper options. BELAL'S PATH TO PRESIDENT'S CLUB Founder @ LearnToSell.io Head of Sales @ GTM Buddy Enterprise Account Executive @ ClearBit Head of Business Development @ BioIQ RESOURCES DISCUSSED Join our weekly newsletter Things you can steal 30MPC Training: 30mpc.com/training
Show moreShow less
Listen
Loading the recording
This recording could not be loaded.Open the audio file
Quoted on this wiki
Every place a page here uses this source, in the order the words come in it.
Like they have some sort of anchor point that maybe their current provider gave them or a competitive yours did or some number that they heard from somebody else and it's like, whoa, whoa, whoa, we're not playing that game, okay? I'll let you know exactly what it is. So that's the first thing. The second thing, again, we need to figure out really quickly, can this person pull this off? “Because I don't want to sell to somebody who can't buy.” If they are an influencer or just a champion, but not the decision maker, the difference between average and elite sellers is their access to power. The way you get access to power is you talk about problems relevant to that level of power. So if I talk about executive level problems at executive level price, eventually I'm going to get an executive on the phone.