Podcast episode
Hall of Fame: Will Padilla
30 Minutes to President's Club12 Aug 202433 min
Description
FOUR ACTIONABLE TAKEAWAYS Call me in 6 months: Find the most relevant timing-based trigger for ANY time in the year to drive the evaluation. Not interested: Is it because you’re not interested in influencer software or is it something I said? Who is this: Run right back into the permission-based opener again. I hate cold calls: Try to set up a non-cold call and get out of their way. PATH TO PRESIDENT’S CLUB Senior Account Executive @ Inveterate Sr. Account Executive @ GRIN Sales Coach @ CourseCareers Business Development Representative @ Connect Searh, LLC Business Development Representative @ Arrive Logistics RESOURCES DISCUSSED Join our weekly newsletter Things you can steal 30MPC Training: 30mpc.com/training
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calling. Talk to me. Yeah. So if you're not prospecting, you're falling behind because the work you put in today, you're likely to see in 30, 60 or 90 days later. So you think about you're having a bad quarter, reflect on the last 90 days and see where you messed up. So always be prospecting. “And for me, when I'm making cold calls, the purpose is to do a touch.” I'm not really trying to book a meeting. I'm trying to do another touch. Okay, they heard my voicemail. Okay, they heard my name this time. Okay, they saw my email here. They saw my LinkedIn message. So when I make these cold calls, I'm typically sending emails or connecting with them on
In Calling
Or if I'm on a discovery call, I'll be like, I could probably talk about our lead routing functionality for hours and hours and hours. And my guess is you don't want me to do that. Help me understand what are the things you actually want to understand about this, this, and this. And so what you've done here is in this scenario, “your next email is going to be far more calibrated to what they actually want to understand.” Or you might determine that they're just blowing you off and maybe you need to go spend. Let's say they tell you what they want in the email, and it's actually substantive stuff. You're like, okay, there might be something here. What do you do to wrap that call? Yeah, I'll be like, okay, great. You know what? Thanks for that information. I'm going to put that in the email.