Podcast episode
Crushing your cold call objections (Will Padilla, Sr. Account Executive @ GRIN)
30 Minutes to President's Club27 Sept 202329 min
Description
FOUR ACTIONABLE TAKEAWAYS Call me in 6 months: Find the most relevant timing-based trigger for ANY time in the year to drive the evaluation. Not interested: Is it because you’re not interested in influencer software or is it something I said? Who is this: Run right back into the permission-based opener again. I hate cold calls: Try to set up a non-cold call and get out of their way. PATH TO PRESIDENT’S CLUB Sr. Account Executive @ GRIN Sales Coach @ CourseCareers Business Development Representative @ Connect Searh, LLC Business Development Representative @ Arrive Logistics RESOURCES DISCUSSED Join our weekly newsletter Things you can steal 30MPC Training: 30mpc.com/training
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prospects I've cold called call me back. So what I'll do is I'll leave a voicemail, I'll list the reason of why I'm calling, and then basically say, Hey, no pressure on giving me a call back. If you actually want, I actually sent you a few emails. You can find me at Will.Padilla at Grin.co. “a response via email would be awesome” love to connect. All right, Will. A little birdie. Actually, it was just Armand talking in a squeaky voice, told me that you're pretty dang good on the phones and you're pretty dang good at cold calling. So I'm looking for a pretty dang good episode where you tell me about your approach to cold calling. Talk to me.
Because that's going to tell him what features are relevant. However, I then hit him with, I'm on spreadsheets still, but call me in six months, basically. And the brilliant thing that Will did there is he found something that is a relevant event “He pointed to Black Friday.” get the call today, not later on. One of the things that you can do if you're listening to this episode is there are likely going to be events that happen throughout the year that should be the impetus for a customer to either evaluate your solution or have your solution in place.
of the year is usually pretty dang busy for folks who are running an accounting process. We should talk now. And so what you should be doing is thinking about what are all the time bound events that happen during a customer's experience doing their job related to your “use those as reasons for why you should be talking sooner rather than later.” One of the objections I really struggle with when I make a cold call is I make my cold call, I give my permission-based opener. They say, go ahead. You got a minute. I give them a little pitch. And then they say, Nick, I'm not interested. And I have no idea how to respond to that.