How B2B Can Make Value Propositions Work Harder for ...

Quoted on this wiki

Every place a page here uses this source, in the order the words come in it.

1. Value propositions are really value quantifications “That means quantifying impact, not just describing intent.” Don’t worry, brand marketers, the clever language that elevates a brand and makes it memorable comes later in the game. However, without the nuts and bolts of a well-constructed value proposition, you’re branding a marshmallow.

   In Outcome-based value propositions

2. We help building owners make decisions about building automation during new construction and modernization. Our work helps achieve operating goals, beginning with engineering and project planning and extending through the life of the system. “Provide clear, provable performance claims.” The first example below offers platitudes and buzzwords. The second example speaks to what’s different with justifiable claims.

   In Proof and social proof

3. We help building owners make decisions about building automation during new construction and modernization. Our work helps achieve operating goals, beginning with engineering and project planning and extending through the life of the system. “Provide clear, provable performance claims.” The first example below offers platitudes and buzzwords. The second example speaks to what’s different with justifiable claims.

   In Quantified outcome proof