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6 Steps to a Strong(er) B2B Value Proposition
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“This should follow your overall brand positioning, and it should align with your product or service messaging.” Here, Compt emphasizes that it’s simple and easy to use—something that not all companies offering employee perks can promise. That’s a great example of a simple, compelling value proposition that you can use as a model. It’s also important to keep in mind that 69% of B2B companies have value propositions, according to HubSpot. That means you need to make sure your company's solution has a B2B value proposition in order to stack up against the competition. Even more importantly, though, you want a killer value proposition in order to beat your competitors and win more customers. 6 steps to a strong(er) B2B value proposition Now, let’s walk through the six-step process of crafting a unique, compelling value prop—regardless of whether you’re starting from scratch. 1. Define the problem You know that your product solves a problem. An easy-to-use employee perk platform like Compt saves time and sanity while improving employee morale. An all-in-one platform like Klaviyo makes growing an ecommerce business easier with all the tools you need for multi-channel marketing campaigns. In order to convey the value of your offering, you need to define the problem it solves. Now, the problem doesn’t necessarily have to be something broken or missing. Take Klaviyo’s “problem,” for instance. There are other tools that you can use to set up ecommerce email marketing, social media marketing, listening, and more—the problem is that, in most cases, those are going to be multiple tools. The solution isn’t solving something missing, it’s offering something better and more efficient. Your problem could be similar. So take a look at your product, your marketing team, and your customers. This leads us to the next step. 2. Consider the impact on your customer The solution that your company offers is one thing. The impact that solution has on your customer is another. Let’s think about Hootsuite as an example.