Cold Outreach 101: How to Send Better Cold Emails

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1. Include your company’s physical address. A few other acceptable alternatives: the address of a P.O. box you’ve registered, studio space you rent or own, a business manager or someone else who represents you professionally. “the General Data Protection Regulation (GDPR) allows cold emails to people living in the EU as long as you:” Have an appropriate reason for reaching out.

   In GDPR and ePrivacy

2. Target only prospects who fit the profile of your ideal customer. “Use cold outreach software to find prospects and automate your emails.” Create and test variations of your cold email—different subject lines, opening lines, CTAs, and so on.

   In Cold email sequencing platforms

3. Use cold outreach software to find prospects and automate your emails. “Create and test variations of your cold email—different subject lines, opening lines, CTAs, and so on.” Measure your emails’ results. Then optimize them by choosing the versions that perform best.

   In Campaign variant testing

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