Domain warm-up and reputation: Stretch before you send

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1. It’s especially important to note here that a plan with daily limits like this assumes daily sending. For example, if you send the limit for days 1-5, then do not send on days six and seven, you cannot pick back up with the limit for day eight. Don’t rush it — slow and steady wins the race! “Your sending needs to be monitored during the warm-up process so that changes can be made as necessary if you see a high rate of errors or your emails consistently go to the spam folder.” The DKIM factor and engaged recipients

   In Warm-up monitoring

2. What is an email warm-up process? “You might already be familiar with the need for warming up a new IP, and domains are much the same.” Mailbox providers like Gmail are placing greater importance on domain reputation since it is targeted toward specific senders. IP reputation, is also critical, particularly when an ISP is trying to identify spam. If you have a new dedicated IP, warming is about convincing an ISP that you aren’t a bad actor. If you operate on a shared IP your reputation becomes linked to any other company or domain using that IP.

   In Mailbox provisioning

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