A Step-by-Step Guide to Domain Warm-Up

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1. Before you send your first campaign, it’s crucial to build trust with inbox providers. That starts by warming up your domain with a step-by-step process that helps your emails land where they belong, the inbox. “Starting slow with your most engaged contacts helps you build a strong sender reputation and improves your chances of avoiding the junk folder.” Here’s a 4-week warm-up strategy to help you hit key deliverability benchmarks: average open rates above 30%, click-through rates above 1%, and minimal bounces, complaints, and unsubscribes. Strong early performance earns you better inbox placement going forward.

   In Manual mailbox warm-up