The Ultimate Guide to Email Deliverability [With Examples]

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Every place a page here uses this source, in the order the words come in it.

1. That said, your sender reputation is the primary key to success. Sender reputation is calculated by each ISP based on metrics such as: “The volume of emails sent from the domain/IP” Sending frequency (consistent traffic or large sends with long intervals of silence)

   In Sender reputation

2. The volume of emails sent from the domain/IP “Sending frequency (consistent traffic or large sends with long intervals of silence)” Percentage of bounce emails (high percentage signals bad list management practices)

   In Sender reputation