Article
The Only Cold Call Script you will ever need.
patricktrumpi.substack.com
Quoted on this wiki
Every place a page here uses this source, in the order the words come in it.
“He did not say this because he had tested it, measured it, and seen the numbers. He said it because he didn’t like it.” But I was curious. Somewhere inside me, I didn’t quite believe him. For one important reason:I just walked out of a B2C sales job that survived on one thing and one thing only. Cold Calling. So, against his advice, I decided to give it a try. I devoured Tim Taxis’ book “Heiß auf Kaltakquise” (“hot for cold calling”) and spent weeks writing out an elaborate script in the form of a flow chart. It was clunky, but it gave me structure. After a few more weeks of staring at the script, I finally picked a contact, continued to stare at the phone for several days, and, eventually, with a pounding heart, pressed the button to make my very first cold call to a C-level executive at a mid-sized company in Switzerland.
“He did not say this because he had tested it, measured it, and seen the numbers. He said it because he didn’t like it.” But I was curious. Somewhere inside me, I didn’t quite believe him. For one important reason:I just walked out of a B2C sales job that survived on one thing and one thing only. Cold Calling. So, against his advice, I decided to give it a try. I devoured Tim Taxis’ book “Heiß auf Kaltakquise” (“hot for cold calling”) and spent weeks writing out an elaborate script in the form of a flow chart. It was clunky, but it gave me structure. After a few more weeks of staring at the script, I finally picked a contact, continued to stare at the phone for several days, and, eventually, with a pounding heart, pressed the button to make my very first cold call to a C-level executive at a mid-sized company in Switzerland.
“He did not say this because he had tested it, measured it, and seen the numbers. He said it because he didn’t like it.” But I was curious. Somewhere inside me, I didn’t quite believe him. For one important reason:I just walked out of a B2C sales job that survived on one thing and one thing only. Cold Calling. So, against his advice, I decided to give it a try. I devoured Tim Taxis’ book “Heiß auf Kaltakquise” (“hot for cold calling”) and spent weeks writing out an elaborate script in the form of a flow chart. It was clunky, but it gave me structure. After a few more weeks of staring at the script, I finally picked a contact, continued to stare at the phone for several days, and, eventually, with a pounding heart, pressed the button to make my very first cold call to a C-level executive at a mid-sized company in Switzerland.
There are three categories of tools I consider essential. “1. A dialer integrated into your CRM, ideally using a local number.” This is non-negotiable. You must be able to dial directly from your CRM with as few clicks as possible. The flow should be seamless: you see the lead in your CRM, you click the number, a dialer pops up, and you’re connected. No device switching, no manual copy-pasting of numbers. Two clicks and you’re speaking to your prospect. If your dialer also displays a local number, your pickup rates will be higher because people are more likely to answer a number that looks familiar.
This is non-negotiable. You must be able to dial directly from your CRM with as few clicks as possible. The flow should be seamless: you see the lead in your CRM, you click the number, a dialer pops up, and you’re connected. No device switching, no manual copy-pasting of numbers. Two clicks and you’re speaking to your prospect. If your dialer also displays a local number, your pickup rates will be higher because people are more likely to answer a number that looks familiar. “if your dialer is not part of your CRM, make sure the integration is strong enough that all data still flows back into the system.” 2. A reliable contact data provider.
Of course, the exact amount of preparation depends on the complexity of your sale. If you are selling a six-figure enterprise solution, you might need a little more context than if you are booking a discovery call for a SaaS product. But in either case, the principle is the same: don’t let research become an excuse. “You should know the basics about who you are calling, understand your ICP and their main 3 challenges (in Detail, we get to that), and stick to one persona at a time so you are not jumping between contexts.” If preparation is about discipline, then tools are about leverage. And here, the world has changed dramatically in the last decade. Ten years ago, cold calling often meant literally picking up a desk phone, dialing numbers manually, and bracing yourself for gatekeepers. Today, we have tools that make the process so much smoother, faster, and—frankly—more effective.
In Prospecting
Quotes are verbatim and belong to their publishers. Where a quote has been translated, the original wording is kept below it.