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Should you leave voicemails when cold calling? Here'
gong.io
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In addition to this data-backed case to boost your reply rates: “The reality is that some people will never pick up a cold call, and most people aren’t interested in what you’re selling.” You can still maintain your connect rate by rotating your numbers. This allows you to capture the benefit of voicemails without worrying about hurting your future dials.
In Calling
Leaving a voicemail double your email reply rate “This means reaching out to buyers via phone, email, chat, SMS, social, and more.” Gong data shows that leaving voicemails increases your email reply rate from 2.73% to 5.87%.
True or False? “You’ll rarely get a callback.” Voicemails take too much time. It’s true. In the time it takes to leave a voicemails, you can make 25% more cold calls.
True or False? “You’ll rarely get a callback.” Voicemails take too much time. It’s true. In the time it takes to leave a voicemails, you can make 25% more cold calls.
Prospects never call back. It’s partly true. You’ll rarely get a callback. “In the time it takes to leave a voicemails, you can make 25% more cold calls.” Voicemails reduce your future connect rate by 28%. It’s true. Gong data shows that voicemails reveal you’re a salesperson and reduce your connect rate on all future dials (5.17% after VMs, 7.18% with voicemails).
You’re probably thinking, “Alright, case closed.” The data validates every stance against leaving a voicemail listed above, but one key counterpoint revealed across 300M calls is why we ultimately recommend leaving a voicemail. “The goal of a voicemail isn’t to get a callback. It’s to get a reply over email.” Leaving a voicemail double your email reply rate
The final verdict? “Leave up to two voicemails, but do so with the purpose of engaging your buyer via email.” In our latest guide, we’ve distilled all of the lessons learned from the 300M cold calls we analyzed and put them in one place. Our latest guide, “How to master cold calls” reveals: