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Should you leave voicemails when cold calling? Here'
gong.io
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Leaving a voicemail double your email reply rate “This means reaching out to buyers via phone, email, chat, SMS, social, and more.” Gong data shows that leaving voicemails increases your email reply rate from 2.73% to 5.87%.
Voicemails take too much time. It’s true. In the time it takes to leave a voicemails, you can make 25% more cold calls. “Voicemails reduce your future connect rate by 28%.” You’re probably thinking, “Alright, case closed.” The data validates every stance against leaving a voicemail listed above, but one key counterpoint revealed across 300M calls is why we ultimately recommend leaving a voicemail.
In Voicemail
In 2024, engaging buyers across multiple channels is more critical than ever. This means reaching out to buyers via phone, email, chat, SMS, social, and more. While you might rely heavily on a channel that your typical buyer prefers, data shows the impact that using two or more engagement channels can have. “Gong data shows that leaving voicemails increases your email reply rate from 2.73% to 5.87%.” Simply put, if you engage your contact via both phone and email, you’ll more than double your chances of getting a reply.
In Voicemail
True or False? “You’ll rarely get a callback.” Voicemails take too much time. It’s true. In the time it takes to leave a voicemails, you can make 25% more cold calls.
In Voicemail
You’re probably thinking, “Alright, case closed.” The data validates every stance against leaving a voicemail listed above, but one key counterpoint revealed across 300M calls is why we ultimately recommend leaving a voicemail. “The goal of a voicemail isn’t to get a callback. It’s to get a reply over email.” Leaving a voicemail double your email reply rate
In Voicemail
Prospects never call back. It’s partly true. You’ll rarely get a callback. “In the time it takes to leave a voicemails, you can make 25% more cold calls.” Voicemails reduce your future connect rate by 28%. It’s true. Gong data shows that voicemails reveal you’re a salesperson and reduce your connect rate on all future dials (5.17% after VMs, 7.18% with voicemails).
In Voicemail
True or False? “You’ll rarely get a callback.” Voicemails take too much time. It’s true. In the time it takes to leave a voicemails, you can make 25% more cold calls.
Prospects never call back. It’s partly true. You’ll rarely get a callback. “In the time it takes to leave a voicemails, you can make 25% more cold calls.” Voicemails reduce your future connect rate by 28%. It’s true. Gong data shows that voicemails reveal you’re a salesperson and reduce your connect rate on all future dials (5.17% after VMs, 7.18% with voicemails).
The final verdict? “Leave up to two voicemails, but do so with the purpose of engaging your buyer via email.” In our latest guide, we’ve distilled all of the lessons learned from the 300M cold calls we analyzed and put them in one place. Our latest guide, “How to master cold calls” reveals:
You’re probably thinking, “Alright, case closed.” The data validates every stance against leaving a voicemail listed above, but one key counterpoint revealed across 300M calls is why we ultimately recommend leaving a voicemail. “The goal of a voicemail isn’t to get a callback. It’s to get a reply over email.” Leaving a voicemail double your email reply rate
Prospects never call back. It’s partly true. You’ll rarely get a callback. “In the time it takes to leave a voicemails, you can make 25% more cold calls.” Voicemails reduce your future connect rate by 28%. It’s true. Gong data shows that voicemails reveal you’re a salesperson and reduce your connect rate on all future dials (5.17% after VMs, 7.18% with voicemails).
Our approach to voicemails includes key components that help us counter the arguments against leaving them: “Lead with context. Use something about them to pique their interest, then leave the pitch for the email.” Direct back to the email. Never ask them to call you back. Direct every ounce of attention to one thing: look for our email.
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