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Should you leave a voicemail? - JB Sales
blog.jbarrows.com
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Voicemail can be a great opportunity to practice your “pitch” or value statements and getting them down to a short, concise message that gets people’s attention. The more you practice the more confident you become in your approach, so when you get someone on the phone and only have a few seconds (less than you even have on a voicemail) you have a chance at getting them engaged. “It’s a good idea to cold call yourself every once in a while as well so you can hear what you sound like.” I also wrote a few months back about how the reps who have been leaving voicemail are going to crush video.
Voicemail can be a great opportunity to practice your “pitch” or value statements and getting them down to a short, concise message that gets people’s attention. The more you practice the more confident you become in your approach, so when you get someone on the phone and only have a few seconds (less than you even have on a voicemail) you have a chance at getting them engaged. “I used to cold call myself and leave a message for the last call of the day, so when I got into the office in the morning it was the first message I heard and I could evaluate whether I liked it or not and make adjustments as needed.” I also wrote a few months back about how the reps who have been leaving voicemail are going to crush video.
Practice “The more you practice the more confident you become in your approach” It’s a good idea to cold call yourself every once in a while as well so you can hear what you sound like. I used to cold call myself and leave a message for the last call of the day, so when I got into the office in the morning it was the first message I heard and I could evaluate whether I liked it or not and make adjustments as needed. I also recommend cold calling your boss every once in a while, leave a message and then ask for feedback. Not only will you hopefully get some good coaching, but it’s a great way to win some brownie points if you’re looking for some.
Practice “when you get someone on the phone and only have a few seconds (less than you even have on a voicemail) you have a chance at getting them engaged.” It’s a good idea to cold call yourself every once in a while as well so you can hear what you sound like. I used to cold call myself and leave a message for the last call of the day, so when I got into the office in the morning it was the first message I heard and I could evaluate whether I liked it or not and make adjustments as needed. I also recommend cold calling your boss every once in a while, leave a message and then ask for feedback. Not only will you hopefully get some good coaching, but it’s a great way to win some brownie points if you’re looking for some.
This is one of my favorite nuggets, leave your contact information at the end. If you leave it at the start, it’s more likely the person will hang up or delete the message when they realize it’s a sales call and never listen to the rest of the message. If you have a strong attention grabber, and THEN leave your contact information, it will keep your prospect’s attention until you tell them who you are. Here’s an example of how I leave a voicemail: “Hi Bill, the reason for my call is one of my clients similar to you used our prospecting techniques during one of their call blitzes to drive 25 net new meetings with target prospects in less than an hour and I wanted to see if you’d be open to a discussion to see if we can do the same for you. Could you call me back at 555-555-5555? By the way, this is John Barrows with JBarrows Consulting. 555-555-5555.” This is not an easy technique to master since it is so ingrained in us to start our voicemails with “Hi, this is John Barrows from…” but I promise if you can figure this approach out it will make a difference.
Qualities of a good voicemail “A good voicemail is long enough to cover why you’re calling, and your contact information.” Not trying to sell
Easy to transcribe “Keep this in mind as you leave your voicemail that they may be read instead of listened to.” Conclusion
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