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Direct Mail: The Forgotten Outbound Channel That STILL ...
gtmnow.com
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Here are a few tips: “Your gift doesn’t have to be expensive: Some of the most popular and cost-effective direct mailers are handwritten cards, pens, and mugs. This shows you don’t have to break the bank to get through to a client.” But not too cheap, either: The one practice which was most likely to reflect poorly on response rates and the company sending the gift was sending gifts with a perceived value of under $11.
In Direct mail
Direct mail consists of a physical item (note, gifts, etc) mailed to a prospect or customer to initiate a conversation or build a relationship. “When tailored correctly to your target audience and followed up with consistent communication, the results can be impressive.” Why Use Direct Mail Anyway? Isn’t That “Old School”?
In Direct mail
Make it useful: Useful gifts were much more likely to get a response in our study (47% chance of response) when compared to edible gifts (3.7% chance of a response). “Personalize: One of the most successful sales strategies is personalizing the gift – and the message for your campaign to make sure it fits your target audience. You can do this by segmenting your target audience, using references to industry terms, or simply speak loudly to their pain points.” Example: If you’re selling financial services for example, and you’re sending a Starbucks coffee gift card, your message could read something like: “Enjoy a coffee on us, while we work on your accounts.”
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