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How to Respond to an Interested Reply to Your Cold Email
woodpecker.co
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Have they been on your website for more information? “Are they currently using a competitive solution?” Are they indeed your ideal prospects?
#1 Understand your prospect’s intentions “Read their answer. But I mean really read it and understand it. Try to presume what they expect from you.” Do they have all the information they should be provided with?
#1 Understand your prospect’s intentions “#2 Respond as quickly as possible” #3 Keep it about them
#2 Respond as quickly as possible “If you respond immediately, you’re creating the sense of live human-to-human conversation.” Few companies respond to emails within minutes nowadays. Therefore, a quick response is what makes you stand out from the crowd. Additionally, you’re making the conversation dynamic and you use the gate to your prospect’s attention, which they’ve just opened for you.
#6 Answer their question(s) “If they have some specific questions (and they will have some, if you lead the conversation carefully and stay focused on them) give them answers, or ask more questions if something needs clarification.” #7 Don’t push them to buy
#3 Keep it about them “Remember that from this moment on, your mission is to help your prospect reach their specific business goals (ideally, using your solution).” #4 Stay personal
#3 Keep it about them “In order to help them the best you can, you need to know as much as you can about their company, their business goals, their target group, their workflow, etc.” #4 Stay personal
#5 Don’t pour on them everything you have “It’s your job to learn their exact needs before you send them anything.” #6 Answer their question(s)
#5 Don’t pour on them everything you have “As soon as you have some specific context, you can pick the most relevant parts of your offer and talk about the benefits that are the most appealing to your prospect.” #6 Answer their question(s)
#8 Don’t expect self-service from them “#9 Always define the next step” What’s in it for you?
#4 Stay personal “If your cold email was personalized enough to get them to respond, your further emails can’t be just templates you can copy and paste as a universal response.” #5 Don’t pour on them everything you have
#5 Don’t pour on them everything you have “If you send them a full offer, all your features listed, an infographic, a link to your calendar, and a PDF attached, they may feel like it’s to too much for them to digest.” #6 Answer their question(s)
#6 Answer their question(s) “Don’t try to avoid answers just to pull them straight to a phone conversation.” #7 Don’t push them to buy
#6 Answer their question(s) “#7 Don’t push them to buy” #8 Don’t expect self-service from them
#7 Don’t push them to buy “#8 Don’t expect self-service from them” #9 Always define the next step
Few companies respond to emails within minutes nowadays. Therefore, a quick response is what makes you stand out from the crowd. Additionally, you’re making the conversation dynamic and you use the gate to your prospect’s attention, which they’ve just opened for you. “Therefore, now should be the moment you respond. Not in 2-3 days – now.” That’s why it’s a good idea to send your campaigns during your working hours, and not necessarily at 9 AM of your prospects’ timezone. It’s obvious you won’t be able to respond to all emails within minutes, because after all, it’s them who choose the time to respond to you. So there’s always a possibility they will send you an email when you’re asleep. But sending them an email at your working hours, you’re increasing the chances of getting a response at a time when you’re there to immediately continue the conversation.
#2 Respond as quickly as possible “#3 Keep it about them” #4 Stay personal
#4 Stay personal “#5 Don’t pour on them everything you have” #6 Answer their question(s)
#6 Answer their question(s) “#7 Don’t push them to buy” #8 Don’t expect self-service from them
#7 Don’t push them to buy “#8 Don’t expect self-service from them” #9 Always define the next step
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