What to do when your lead signs with someone else

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1. Optimizing before you have something of substance to optimize is a fool’s errand. Concentrate first on getting more leads in the door by building a robust scalable lead generation process before you start optimizing more for closes. “Once you’re spending a lot of your time on sales, then you can optimize for closing and will see your business grow.” Are you an agency owner with an agency that does less than $250,000 per year in revenue, and you want to grow it to $500,000+ per year? I help agency owners grow from sub $250k to $500k+. Learn more.

   In Founder sales time allocation

2. The reason I recommend waiting three months instead of one or two is because it is long enough for them to know if the engagement with the other company has been successful so far, but it is not so long that they either forget about you, have the chance to hire someone else if the first provider can’t provide results, or for the point of contact to move on to another gig (which happens more often than you might think). “If you don’t, then set yourself another reminder to follow up in another month.” Keep moving

   In No-response re-engagement