B2B Referral Marketing: How to Build a Referral Program

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1. CustomerGauge frames it in five steps: identify referral candidates using NPS, track the best candidates through your CX program, activate referrers and give them content they can share, reward and thank them, and measure the impact. Tying the program to your existing NPS or CX program is what makes it repeatable rather than ad hoc. “NPS asks customers how likely they are to recommend you, which is exactly the signal a referral program needs.” B2B buyers are usually not motivated by personal cash rewards the way consumers are, so non-personal incentives work better: product discounts, free training, gift cards, or conference passes. A genuine thank you, even a handwritten note, carries real weight, and a personalized introduction, sometimes called a golden ticket, can smooth the referred prospect's entry.

   In Feedback-triggered referral timing