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Customer Advocacy Program Guide
tremendous.com
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Every place a page here uses this source, in the order the words come in it.
Acknowledge their value. The more specific, the better. “Invite them to participate in a specific project, like a case study, referral program, or testimonial.” Offer something of value in return. This could be simple, like early access to a new feature. Or, this could be something with monetary value, like a gift card.