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How to Recruit Resellers, Partners, VARs, MSP & SaaS
chanimal.com
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Discounted Consulting. They don’t make any money unless you make money–and that won’t happen unless you have resellers. So they offer consulting to help set up your partner program (bad programs are harder to recruit for). They help define your partner program, get everything set up (the portal, margins, policies, PowerPoints, systems, and processes), and help with recruiting and enablement. “It contains industry best-practice policies, and systems (forms, learning management system (LMS) for certification, reseller locator, forum, newsletter dissemination, and more).” Matchmaking – Recruiting. They can match you with the correct partner type. Sample SaaSMAX Partner ProfileSaaSMAX has Partner Optimizer which is a massive reseller database with incredible profiling ability (over 200 fields of data per partner). You can access their databases, but they also have some ability to bring warm leads (a much higher recruiting percentage). If a reseller spits–Partner Optimizer can tell you which direction. Used for new programs, but also to profile existing so you can recruit more like your best partners.
How to Recruit Resellers – Find Resellers in 2025 “You must then a) put together your reseller program (for VARs and System Integrators), b) create your reseller kits (for retail and/or VARs/System Integrators), c) and then start recruiting–otherwise, you have little to talk about.” Trying to recruit resellers, before you “have your act together” will often blow rare and single opportunities–sometimes eliminating a chance to try again later. There may be only one chance to recruit a Best Buy or Accenture–you blow it and a big chunk of your potential retail or IT market is gone.