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Why You Should Start a Technology Partner Program
partnerstack.com
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Technology partners are other software companies that your product is built to integrate with, or who build integrations for your product themselves — which is why they’re often referred to as integration partners. “But an integration alone does not make a partnership.” More business buyers are conducting digital discovery and purchasing through online marketplaces. A Forrester report predicts that by 2026, more than 50 per cent of large B2B purchases will be through digital self-serve channels, such as a vendor’s own site or a marketplace. These marketplaces range from big players like AWS Marketplace and the Salesforce AppExchange to more niche (but targeted) channels.