Article
Using AI in Sales Prospecting: Tips & Prompts
RAIN Group3 Jun 2026
Description
As a practitioner working closely with client organizations and senior executives, and I get a lot of questions about AI. How is RAIN Group helping clients leverage AI? What’s working for sales teams in terms of applying AI? How do we make AI work for us?
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Getting ideas, brainstorming, validating what you’re hearing and seeing in the market, and what’s relevant to your business and what’s not. For more specific insights, you can use a chatbot like Copilot that’s connected to the Internet. Summarize <insert company> annual report. Find and summarize <insert company>'s strategic priorities. Summarize the key points on this web page <insert URL> and turn it into a persuasive email that solves <insert challenge>. Summarize recent trends at <insert company> and highlight anything related to <insert your solution>. How can <insert your solution> help <insert company> achieve these priorities? Execute on Your Plan The final step in the WAVE method for sales prospecting is Execution and, unfortunately, this is where things tend to fall apart for many sellers. To make sure this doesn’t happen to you, stay focused and disciplined in your prospecting. Remember the productivity themes introduced earlier: minimize Mandatory time and increase Investment time, and view AI as a teammate. Examples of how AI can help minimize Mandatory time and how you can use AI as a teammate include having AI help you with research, persuasive writing, sequence creation, editing, and refining messaging. It can help you increase your investment time through hyper-personalization, increased volume of activity, objection handling, and improved execution. Ideas for How AI Can Help Improve Execution Test and refine email subject lines Write persuasive and personalized emails Conduct research Write follow-up templates Write responses to emails Develop calling scripts Practice objections Summarize meetings Follow up with FAQs Here are some examples of chatbot prompts you can use to improve your execution: Create a follow-up email I can use after an initial phone call with a <insert title> who is a potential customer in the <insert industry> interested in <insert solution>. “Incorporate personalization into messages for authenticity” Topics: Sales Prospecting AI for Sales
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