Article
Should I Give My Cold Email Addressee a Way to Opt Out?
woodpecker.co
Quoted on this wiki
Every place a page here uses this source, in the order the words come in it.
Looks better in terms of the language simplicity, but why is it in a light-grey fine print, so I can barely see it? I had to put the awful red arrow here to make sure you can see it. “Don’t do things like that if you want your addressees to treat your message seriously. That’s NOT how you gain trust (or replies, for that matter). Be more natural and personal.” See, for instance, the next example:
What opt-out language to use instead of the Unsubscribe link? “Still, according to the CAN-SPAM act and GDPR, the addressee of a cold email should be provided with a way to opt out (and additionally for GDPR, that you process their personal data).” There are a few ways to solve that problem within the copy of our email. Here are some examples from the emails I actually got:
In Compliance
Under GDPR, you should make it clear to the addressee that you’re processing their personal data. The easiest way to do that is putting a short disclaimer at the end of your email. The disclaimer should fulfill 3 functions: “inform the prospect that you process their personal data;” explain why you’re processing it;
inform the prospect that you process their personal data; “explain why you’re processing it;” explain how they can change their data or request removing their data from your list.