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B2B SaaS Funnel Benchmark Conversion Rates [Template]

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  1. “This is a very tricky topic since every customer segment and go-to-market approach will drive wildly different answers to this question.” Inbound marketing funnel conversion rates

    In Benchmark normalization

  2. Outbound marketing funnel conversion rates “Your outbound conversion rates will rely heavily on the quality and fit of your initial prospect pool, the channels you use to reach them, and the quality of messaging and content you use in those channels.” KPI Stages Next goals Average Outbound contacts (Prospects) Prioritize targeted outreach and content N/A Marketing Qualified Lead (MQL) Get a meeting (BDR) 15.00% Sales Accepted Leads (SAL) Qualify by SDR 42.50% Sales Qualified Leads (SQL) Qualify by Account Executive 55.00% Opportunities Assign opportunity amount ($) and product 50.00% Wins Revenue committed by the prospect 37.50% All-up conversion rate (top to bottom) Visitor to win 0.03%

    In Conversion rates

  3. “This is a very tricky topic since every customer segment and go-to-market approach will drive wildly different answers to this question.” Inbound marketing funnel conversion rates

    In Outbound funnel conversion assumptions

  4. “It's a starting point. Nothing more.” Inbound marketing funnel conversion rates

    In Outbound funnel conversion assumptions

  5. “The benchmark sales and marketing conversion rates below won't beapplicable to every team, company, or situation.” Inbound marketing funnel conversion rates

    In Outbound funnel conversion assumptions

  6. Inbound marketing funnel conversion rates “Inbound conversion rates will measure the success of your SaaS company's inbound marketing programs, online presence, and lead nurturing through content like an eBook, video, or whitepaper.” KPI Stages Next goals Average Unique visitors Get contact details N/A Contacts & Subscribers Nurture to MQL 5.00% Marketing Qualified Leads (MQL) Get a meeting 20.00% Sales Accepted Leads (SAL) Qualified by SDR 43.75% Sales Qualified Leads (SQL) Qualified by Account Executive 63.33% Opportunities (CRM) Assign opportunity amount ($) and product 43.33% Wins Revenue committed by the prospect 31.25% All-up conversion rate (top to bottom) Visitor to win 0.05%

    In Outbound funnel conversion assumptions

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