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Selecting Beachhead Market - Kjetil Holmefjord
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Before I jump into the details, note that this framework is more useful for entrepreneurs with a “solution looking for a problem” than the opposite . What I find is entrepreneurs most often are somewhere on a spectrum between these two extremes, so my thinking is this should be helpful for many early-stage founders. “As a founder, you have to figure out “who to approach first?”.” While not always intuitive, I strongly believe it’s better to pursue one segment 100% rather than multiple in parallel. This does not mean picking the first one you find, but rather to quickly review the possible segments and quickly decide on one.